What UX Designers Need to Know about Conversion Rate Optimization


Originally published at: http://boxesandarrows.com/what-ux-designers-need-to-know-about-conversion-rate-optimization/
Conversion is most often defined through sales, but it can also apply to clicks, sign-ups, repeat visitors, or any other metric that meets your organization’s goals. The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing…